![]() “Saying, ‘We believe in excellence,’ or, ‘We believe in shareholder returns’” is OK, he says, but you don’t tend to get criticism for those. Leaders prove themselves not when things are easy, Hoffman says. How leaders can amplify their social impact by aligning it with their business’s mission. ![]() The role of talent as the true differentiator for companies.Transforming today’s volatility into an opportunity for truly beneficial innovation.HBR editor in chief Adi Ignatius sat down with Hoffman in this episode of our video series “ The New World of Work” to talk about: It starts by envisioning how they might shape the future. ![]() Reid Hoffman, a co-founder of LinkedIn and now partner at venture capital firm Greylock Partners, says innovators must ignore hype to identify new technologies with real traction. Buy your tickets to TechCrunch Disrupt using this link, or use promo code “MASCARENHAS20” for a little discount from me.< span data-mce-type="bookmark" style="display: inline-block width: 0px overflow: hidden line-height: 0 " class="mce_SELRES_start"> & #65279 < /span> < span data-mce-type="bookmark" style="display: inline-block width: 0px overflow: hidden line-height: 0 " class="mce_SELRES_start"> < /span> Join me at Disrupt, where I’ll put Hoffman on the hot seat, balance out the cheerfulness with some cynical takes and push him to explain what his inevitable next book is about. Finally, it confirmed my belief that the best litmus test for a founder is if they are willing to talk about the hardships ahead of them in an honest, humble way. A note from Andrés Ruzo made me realize that a startup that makes too much sense might be a comfortable read, but it might not be a moonshot that disrupts the world in other words, pursue the startups that have too much seemingly foolish ambition - because they may be where the best strides, and stories, are made. Lessons from Tristan Walker made me want to ask more questions about founders, and their most controversial beliefs, rather than how they plan to spend their new round of funding. While press wasn’t a main character in the book, “Master of Scale” has already changed my perspective on how I interview founders. ![]() Here’s how it impacted my interview process, for example: As I explained in my review of his new book, his words read like a well-networked mentor giving you a pep talk - so even if you’re not building a startup, there will be useful lessons to learn just by listening. Hoffman’s advice is often fueled by his raw conversations with top tech CEOs and founders, so we’ll broaden access to his speed-dial list to understand how even his own perceptions on blitzscaling, growth and entrepreneurship are changing amid the pandemic. I’ll sit down with him to learn about his perspective on some of the biggest tensions that entrepreneurs face today. His storied past makes him chock-full of interesting anecdotes and lessons, which is why we’re excited to have him back on the TechCrunch Disrupt stage happening next week from September 21-23. The entrepreneur is the co-founder of LinkedIn, a partner at Greylock and the author of a new book based off of his hit podcast, Masters of Scale. You’ve probably learned from Reid Hoffman before, either through his inventions, investments or inspirational words. ![]()
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